ABSTRACT In today’s rapidly changing digital environment, organizations must respond quickly to market shifts, competitive pressures and customer behaviour. Business Intelligence (BI) systems especially real-time analytics are increasingly recognized as essential for strengthening decision-making and strategic agility. However, many firms still struggle to translate BI usage into meaningful strategic outcomes. Despite growing adoption of BI tools, limited research examines how real-time dashboards, BI effectiveness, decision-making speed, and BI challenges collectively shape strategic agility within a unified framework. There is also insufficient empirical evidence from Indian industry contexts. The main objective of this quantitative study was to evaluate how BI awareness, BI usage frequency, real-time dashboard adoption, BI effectiveness, decision-making speed, and BI challenges influence strategic agility among working professionals in Hyderabad. Primary data were collected from 50 respondents across IT, consulting, finance, manufacturing, and retail using a structured 5-point Likert questionnaire. Descriptive statistics, correlation analysis, and multiple regression were used to examine relationships between BI-related factors and strategic agility. Results showed that real-time dashboard usage, BI effectiveness, and decision-making speed significantly predicted strategic agility, collectively explaining 61% of the variance. Dashboard adoption demonstrated the strongest effect, indicating that real-time visibility enhances responsiveness and coordination. Skill shortages had a significant negative impact, limiting BI benefits. In contrast, BI awareness and BI usage frequency were not significant predictors, suggesting that realtime capability and insight quality matter more than basic familiarity or routine use. The findings suggest that organizations should prioritize real-time BI frameworks, strengthen analytical capability through training, and integrate BI insights into strategic processes to enhance adaptability. Managers should focus on developing a data-driven culture where employees can interpret insights effectively, enabling faster and more informed strategic action. Keywords: Strategic agility; market intelligence; business intelligence; real-time analytics; competitive intelligence; data-driven decision-making.