Sun Pharma Launches WINLEVI® (clascoterone) Cream 1% Connected TV (CTV) Ad Campaign with Dr. Sandra Lee (a.k.a. "Dr. Pimple Popper")
Sun Pharma Launches WINLEVI® (clascoterone) Cream 1% Connected TV (CTV) Ad Campaign with Dr. Sandra Lee (a.k.a. "Dr. Pimple Popper")
- Campaign uses humor to highlight the role of sebum as a main cause of acne
- "Family Dinner" ad now running on CTV, to be followed by two additional spots
PRINCETON, N.J., March 6, 2024 — Sun Pharmaceutical Industries, Inc., USA, a wholly owned subsidiary of Sun Pharmaceutical Industries Limited (together "Sun Pharma"), today announced the launch of a consumer-directed advertising campaign for WINLEVI (clascoterone) cream 1%, featuring board-certified dermatologist Dr. Sandra Lee, popularly known as Dr. Pimple Popper. Running on Connected TV (CTV), a medium that delivers content via streaming services such as Netflix, Hulu, Prime Video, Apple TV, the campaign features three different spots along with paid social media and online video display ads.
"Family Dinner" CTV ad
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Dr. Sandra Lee (a.k.a. “Dr. Pimple Popper”) holding WINLEVI® (clascoterone) Cream 1%
Summary
/PRNewswire/ -- Sun Pharmaceutical Industries, Inc., USA, a wholly owned subsidiary of Sun Pharmaceutical Industries Limited (together "Sun Pharma"), today...