COMING OFF A VERY PUBLIC BREAKUP WITH TACOS, SMIRNOFF SPICY TAMARIND IS TASTING SWEETER & SPICIER THAN EVER FOR NATIONAL VODKA DAY CELEBRATION AND IN NEW TV SPOTS

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- On what is now known as National Vodka Day (October 4), Smirnoff Spicy Tamarind introduced its new national partnership with leading on-demand beauty service Glamsquad; manifesting the product's fusion of sweet and spicy flavors and continuing its celebration of big and small occasions in the Hispanic culture. Inspired by the bold bottle design and with Spicy Tam as its muse, the collaboration features three sizzling signature looks as vibrant as a Spicy Tamarind cocktail. Only the beginning of a much larger, unexpected adventure, the partnership is laying the groundwork for upcoming new TV spots and a social campaign that will invite everyone (21+), everywhere to '.'