Bettear Enters the U.S. Market, Appoints Kent Cawthorne to lead the Auracast™ Revolution in Professional AV

Bettear Enters the U.S. Market, Appoints Kent Cawthorne to lead the Auracast™ Revolution in Professional AV News provided by Bettear Feb 17, 2026, 06:27 ET Share this article Share to X Share this article Share to X TEL AVIV, Israel and NEW YORK , Feb. 17, 2026 /PRNewswire/ -- Bettear, a pioneer in professional Auracast™ broadcast audio solutions, today announced the official launch of Bettear Inc., its U.S. entity , marking a defining milestone in the company's global expansion strategy. As part of this strategic move, Bettear has appointed Kent Cawthorne as General Manager, Americas , to lead the company's operations across the Americas and accelerate the adoption of Bettear's professional Auracast™ solutions across key vertical markets. The Bettear team at ISE 2026 in Barcelona showcased Bettear Auracast™ solutions to the global professional AV industry.