OpenTable Research: Gen-Z Ushers in New Era for Valentine's Day Centered on Broader Celebrations of Love

OpenTable Research: Gen-Z Ushers in New Era for Valentine's Day Centered on Broader Celebrations of Love News provided by OpenTable, Inc. Jan 27, 2026, 09:01 ET Share this article Share to X Share this article Share to X 52% of Americans plan to dine out this Valentine's Day – discover how diners are celebrating and explore OpenTable's Top 100 Romantic Restaurants SAN FRANCISCO , Jan. 27, 2026 /PRNewswire/ -- According to new OpenTable research , Valentine's Day dining is continuing to expand beyond tradition, as diners reimagine the holiday to celebrate more than just romantic connections. In fact, 57% of Americans believe Valentine's Day is becoming more about celebrating all relationships than just romantic, a trend led by 70% of Gen Z.* The research also shows culinary compatibility emerging as a point of interest, with 55% of Americans saying shared food preferences play a meaningful role in connection.* Red and green flags, restaurant style Why Americans fall in love with restaurants