transcosmos announces the results of the Global Online Shopping Survey in 8 Cities 2026

AI "searches," humans "assist" purchases — Shanghai, Bangkok, and Mumbai lead in AI-driven shopping

TOKYO, March 23, 2026 — transcosmos has conducted its proprietary "Global Online Shopping Trends Survey 2026," summarizing the latest trends in AI-powered shopping using generative AI. The survey compares how consumers in eight major cities utilize AI at each stage of the shopping process—from product discovery and comparison to final purchase—and where they still prefer human support.

Visit here for Global Online Shopping Survey in 8 Cities 2026 full report (no translation available):

https://blog.trans-cosmos.co.jp/research/20260311_onlineshopping-survey.html

Shopping Survey 1

if video/audio/not yotube

Chart 1. Usage of Generative AI Search Services (e.g., ChatGPT, Perplexity, DeepSeek) for AI Shopping: Current Usage (Left) and Future Intent to Use (Right) (%)

if video/audio/not yotube

Chart 2. Preference for Customer Assistance in the Online Shopping Process (AI Support vs. Human Support Ratio) (%)

if video/audio/not yotube

Chart 3. Percentage of Social Commerce Users (2025–2026 Comparison) (%)

if video/audio/not yotube

Chart 4. Main Platforms Used for Social Commerce Purchases (%)

if video/audio/not yotube