/Yerba Madre Builds on 30 Years of Yerba Mate with New Flavors, Formats, and NEXTY Recognition
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Yerba Madre Builds on 30 Years of Yerba Mate with New Flavors, Formats, and NEXTY Recognition

PRNewswire
2026/02/10Licensing

Yerba Madre Builds on 30 Years of Yerba Mate with New Flavors, Formats, and NEXTY Recognition

OAKLAND, Calif. and LOS ANGELES, Feb. 10, 2026Yerba Madre, the category leader in yerba mate, returns to Natural Products Expo West with its most comprehensive innovation slate to date. Spanning loose leaf, bottled, canned, sparkling, and convenience-exclusive formats, the 2026 lineup reflects three decades of building yerba mate as a distinct source of smooth, sustained lift—rooted in regenerative agriculture, ingredient integrity, and designed for modern lifestyles.

Yerba Madre

Yerba Madre

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OAKLAND, Calif. and LOS ANGELES, Feb. 10, 2026 /PRNewswire/ -- Yerba Madre, the category leader in yerba mate, returns to Natural Products Expo West with its most comprehensive innovation slate to date. Spanning loose leaf, bottled, canned, sparkling, and convenience-exclusive formats,...