IT'S A GOOD TIME FOR A GUINNESS

Guinness is celebrating the St. Patrick's Day holiday all month long with a limited-edition PopUp Bagels collaboration, community givebacks and nationwide festivities

NEW YORK, March 3, 2026 /PRNewswire/ -- Guinness, the fastest-growing beer in bars and restaurants across America, is stretching St. Patrick's Day beyond a single day and into a proper month-long celebration.

Guinness is once again supporting the hospitality industry through the return of ‘Stache for Charity. Fans are invited to grow one, draw one or throw one on, then post on socials using #GuinnessGivesBack and tag @GuinnessUS.

This March, Guinness reunites with PopUp Bagels for year two — introducing the Guinness Chocolate Cake Schmear, infused with Guinness Draught and inspired by the rich, indulgent flavors of Guinness Chocolate Cake.

Beginning March 12 through March 26, the schmear will be available at PopUp Bagels locations nationwide, with select shops offering complimentary tastes alongside miniature pours of Guinness Draught.