GATORADE ASSERTS THERE ARE NO SHORTCUTS TO GREATNESS IN NEW 'IS IT IN YOU?' GLOBAL FOOTBALL CAMPAIGN
Headlined by Christian Pulisic, Vinícius Júnior, Julián Álvarez and Gatorade's world-class football roster, the brand's new global campaign reminds athletes to trust the sweat that builds greatness
Key Takeaways
- For decades, the GATORADE® brand – with the #1 proven electrolyte blend – has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages.
- As Gatorade's world-class football roster – including Christian Pulisic, Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz and Tajon Buchanan – prepares to compete, the brand is launching a new global campaign, reminding athletes to trust what has fueled their success: the sweat, the sacrifices and the science.
- The Gatorade Sports Science Institute (GSSI) brings 41 years of sports science expertise to national teams across multiple continents, including Brazil, Colombia and Canada – with data showing footballers lose between 1 and 2 liters of fluid per 90-minute match.
- The campaign will extend globally across social, digital and in-person activations – from disruptive OOH to a limited-edition global apparel collaboration.
CHICAGO, April 23, 2026 /PRNewswire/ -- For decades, Gatorade has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages. As Gatorade's world-class football roster – including Christian Pulisic, Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz and Tajon Buchanan – prepares to compete, the brand is launching a new global campaign, 'Trust What's Inside.' The campaign, which marks the global reintroduction of Gatorade's 'Is It In You?' platform as the brand aims to connect with the next generation, reminds athletes to trust what has fueled their success: the sweat, the sacrifices and the science behind Gatorade's #1 proven electrolyte blend.
The new global campaign reminds athletes to trust what got them there: the sweat, the sacrifices and the science behind Gatorade’s #1 proven electrolyte blend. Left to right: Tajon Buchanan, Luis Díaz, Julián Álvarez, Vini Jr, Christian Pulisic, Gilberto Mora
Summary
Headlined by Christian Pulisic, Vinícius Júnior, Julián Álvarez and Gatorade's world-class football roster, the brand's new global campaign reminds athletes to trust the sweat that builds greatness Key Takeaways For decades, the GATORADE® brand – with the #1 proven electrolyte blend – has...