Sands China Launches 'Community Revitalization Programme 2.0 for Rua das Estalagens

Sands China Launches 'Community Revitalization Programme 2.0 for Rua das Estalagens' News provided by Sands China Ltd. Apr 29, 2026, 11:04 ET Share this article Share to X Share this article Share to X Fully supporting Macao SAR government's directives on sustainable community development with new initiatives MACAO , April 29, 2026 /PRNewswire/ -- Sands China announced its new Community Revitalization Programme 2.0 for Rua das Estalagens Wednesday at a press conference at The Londoner ® Macao. This second edition of the programme is presenting two related initiatives. Firstly, through the launch of Sands China's Entrepreneurship Recruitment Programme 2.0 for Rua das Estalagens , the company continues to demonstrate its unwavering support for the Macao SAR government's directive on promoting and fostering the city's economic diversification. The initiative seeks to recruit a new batch of local SMEs to establish businesses on Rua das Estalagens, re-energising the district's economic vitality. Secondly, the inaugural Shop Rebranding Programme aims to embrace the company's business philosophy of supporting local SMEs by empowering businesses already on the street to innovate, strengthen their brands, and enhance their operational capability. Centred on the principle of "integrating the old with the new, bridging the past into future," this new edition of the Community Revitalization Programme strives for the sustainable development of Rua das Estalagens by injecting fresh energy into this historic street of distinctive cultural value while rekindling its past vibrancy and charm. Continue Reading Sands China announced its new Community Revitalization Programme 2.0 for Rua das Estalagens Wednesday, continuing to demonstrate its unwavering support for the Macao SAR government’s directive on promoting and fostering the city’s economic diversification. The initiative seeks to recruit a new batch of local SMEs to establish businesses on Rua das Estalagens, re-energising the street’s economic vitality. At the same time, the new Shop Rebranding Programme further leverages the company’s business philosophy of supporting local SMEs, empowering existing businesses on Rua das Estalagens to innovate and upgrade, thereby enhancing operational capability. At Wednesday’s press conference, representatives from four distinguished businesses from the first Community Revitalization Programme for Rua das Estalagens share their experiences of starting a business on Rua das Estalagens. Officiating guests gather at Wednesday’s press conference at The Londoner Macao. Officiating guests attend the press conference for Sands China’s “Community Revitalization Programme 2.0 for Rua das Estalagens,” at The Londoner Macao Wednesday. The second edition of the programme continues Sands China’s support of the Macao SAR government’s policy of promoting and facilitating the diversification of the economy. It is recruiting local SMEs to set up business on Rua das Estalagens to revitalise the street’s economy, as well as empower existing businesses on Rua das Estalagens to innovate and upgrade, thereby enhancing their business dynamism.