YY Group (NASDAQ: YYGH) Joins Singapore Hotel Association as Associate Member
YY Group (NASDAQ: YYGH) Joins Singapore Hotel Association as Associate Member
Membership enhances YY Group's regional visibility and deepens engagement with Singapore's hospitality industry
SINGAPORE, May 14, 2026 — YY Group Holding Limited (NASDAQ: YYGH) ("YY Group" or the "Company"), a global leader in on-demand workforce solutions and integrated facilities management (IFM), today announced that it has become an Associate Member of the Singapore Hotel Association ("SHA"), the national industry association for Singapore's hotel sector.
SHA plays a central role in shaping industry policy, standards, and workforce development in one of the world's most competitive hospitality markets. Its membership currently comprises 173 hotels, representing approximately 80% of Singapore's licensed hotel room inventory. Associate Membership formally connects YY Group to SHA's network of hotel members and partner organizations, reinforcing the Company's position within an ecosystem it has served for many years.
YY Group will participate in SHA's full program of member activities, including selected seminars and workshops, mini exhibitions hosted on SHA platforms, SHA's annual Hospitality Exchange conference, and the SHA Annual General Meeting. The Company will also have the opportunity to sponsor dedicated educational sessions for SHA's hotel members on its areas of industry expertise, such as AI-powered workforce solutions, intelligent infrastructure, and agentic and robotic automation.
"Singapore is home to one of the most demanding and forward-looking hospitality markets in the world, and SHA sits at the center of it," said Mike Fu, Chief Executive Officer of YY Group. "Joining as an Associate Member deepens the relationships we have built with the hotel community we already serve and creates new touchpoints to listen, contribute, and shape conversations around hospitality workforce solutions, technology, and operational excellence. We look forward to being an active and constructive participant in the Association's mission."
YY Group views its SHA Associate Membership as a natural extension of its long-standing focus on the hospitality sector and its commitment to working alongside hotel operators to advance technology adoption, workforce standards, and operational outcomes across the market.
About YY Group Holding
YY Group Holding Limited (Nasdaq: YYGH) is an AI-native workforce management platform and integrated facility management (IFM) provider, headquartered in Singapore and operating across Asia and beyond. The Company's intelligent workforce solutions platform, YY Circle, helps clients across hospitality, food and beverage, retail, and other service sectors predict, plan, and optimize workforce deployment. In YY Group's IFM business, its 24IFM software platform and comprehensive IFM subsidiary portfolio support clients across hospitality, transportation, banking, retail, and mixed-use facilities.
As both business lines scale, the Company is systematically embedding AI and automation capabilities – progressing from intelligent decision support toward increasingly autonomous workforce management – to improve service quality, reduce deployment costs, and drive long-term margin expansion. Listed on the Nasdaq Capital Market, YY Group is committed to infrastructure innovation, measurable client outcomes, and long-term value creation.
Summary
Membership enhances YY Group's regional visibility and deepens engagement with Singapore's hospitality industry SINGAPORE, May 14, 2026 /PRNewswire/ -- YY Group Holding Limited (NASDAQ: YYGH) ("YY Group" or the "Company"), a global leader in on-demand workforce solutions and integrated...