The Future of Soccer and Mobility are Here with Hyundai's "Next Starts Now" Integrated U.S. Creative Campaign for the FIFA World Cup™

• 60-second campaign video celebrates the next-generation of soccer stars
• Campaign comes alive through custom content across TV, digital, social and live fan experiences at FIFA Fan Festival™

FOUNTAIN VALLEY, Calif., June 1, 2026 — Hyundai, the official mobility partner of the FIFA World Cup 2026™, launches its Next Starts Now U.S. marketing campaign with a 60-second campaign video featuring five next-gen global players who are already changing the game, Son Heung-min, Hyundai Motor's global brand ambassador and South Korean football icon and a special cameo from an unexpected rising star, Boston Dynamics Atlas® robot. It will debut on June 1, and two 30-second ads and a 15-second ad based on the global campaign film will also run across premium broadcast moments in FIFA programming, meeting fans where the game lives.

Next Starts Now. The next generation of soccer talent isn’t waiting. Neither is Hyundai.

Photo of Bruno Cabral with Hyundai

Photo of Da'vian Kimbrough with Hyundai Palisade

Photo of Da'vian Kimbrough In Action.

Photo of Stella Spitzer with Hyundai

Photo of Stella Spitzer In Action

Photo of Kauan Basile with Hyundai