Nécessaire Appoints New Senior Leadership to Spearhead Next Phase of Brand Growth

LOS ANGELES, June 9, 2026 — Nécessaire, the premium personal care brand, today announced the appointments of Georgie Coupe as Senior Vice President of Marketing and Adam Okrasinski as Executive Creative Director, strengthening its leadership bench as the brand enters its next phase of growth. Coupe, a global marketing leader known for scaling consumer-led brands at Bumble, and Okrasinski, a creative executive with deep experience shaping luxury narratives at The New York Times, bring complementary expertise across brand, culture, and storytelling.

Adam Okrasinski

Georgie Coupe