U.S. Travel Association and Zartico form a strategic partnership to advance destination intelligence capabilities across U.S. Travel's membership network

Zartico is a technology company that delivers the clearest view of visitor behavior for the tourism industry. Using advanced data science, AI and proprietary technology, Zartico transforms complex data into actionable intelligence that fuels strategic growth and marketing. Trusted by over 400 Destination Marketing Organizations, Zartico was founded in 2019 and headquartered in Salt Lake City, Utah.

U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to the nation's economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States.