BUBBA®, MLF Officially Launch SCORETRACKER® LIVE for Consumers While BUBBA® Expands Its Connected Fishing Ecosystem at ICAST 2026

• SCORETRACKER® LIVE Brings Pro Tournament Fishing Excitement to Anglers & Organizers Everywhere
• BUBBA® Expands Its Smart Ecosystem with New Connected Products
• Catch the Action Live at the MLF ICAST Cup, July 14 in Kissimmee, Florida

COLUMBIA, Mo. and BENTON, Ky., July 13, 2026 — BUBBA®, recognized as the official scale used by Major League Fishing (MLF), and renowned for its innovative Smart Fish Scales and mobile fishing app, together with MLF, the world's largest tournament-fishing organization, today announced the official consumer launch of SCORETRACKER® LIVE, making the same real-time tournament scoring technology used by MLF Bass Pro Tour anglers available to tournament organizers, competitors, and fans everywhere through the BUBBA® app. Originally introduced at ICAST 2025, and vetted through extensive beta testing and real-world tournament use, SCORETRACKER® LIVE is now available to consumers nationwide through the BUBBA® app.

BUBBA® and MLF team up to launch SCORETRACKER® LIVE, making tournament scoring and excitement available to organizers, competitors, and fans everywhere through the BUBBA® app.

Skeet Reese, MLF Professional Angler