Innovative 32-Inch Stickity Split™ Worm Now Available at Walmart, Dick's Sporting Goods, Scheels and Meijer

The versatile soft plastic lets anglers customize the perfect bait for virtually any fishing technique.

BENTONVILLE, AR, July 28, 2026 — Anglers across the United States can now find the innovative WURM® Stickity Split™ at Walmart, Dick's Sporting Goods, Scheels and Meijer, making one of fishing's most versatile soft plastics easier than ever to purchase.

Unlike traditional soft plastic worms, Stickity Split™ features a unique 32-inch segmented worm that can be quickly cut or torn into virtually any length. Whether fishing a Ned Rig, Wacky Rig, Texas Rig, Carolina Rig or shaky head, anglers can customize the exact size they need from a single bait.

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