Hand & Stone Invites America to "Just Relax" with Refreshed Brand Identity

Nation's No. 1 Spa Franchise Brings Renewed Purpose to Life Through a Refreshed Brand Identity and Major Motion Picture Partnership with Black Bear Film Spa Weekend – in theaters nationwide August 21, 2026.

• Spa franchise chain, Hand & Stone Massage and Facial Spa, is debuting a refreshed brand identity, including a new logo, color palette and visual system.
• To amplify this brand refresh, Hand & Stone Massage and Facial Spa is partnering with Black Bear's Spa Weekend film as its Official Relaxation Partner.
• A Spa Weekend treatment package will be available for consumer trial nationwide at Hand & Stone, offering guests a chance to Just Relax. The brand is bringing this new purpose to life through a partnership with Black Bear's hilarious new film Spa Weekend, starring Leslie Mann, Isla Fisher, Michelle Buteau, and Anna Faris, in theaters nationwide August 21.

TREVOSE, Pa., Aug. 18, 2026 /PRNewswire/ -- Hand & Stone Massage and Facial Spa, the No. 1 franchise in the massage and spa services category*, today announced the next evolution of its brand, centered around a renewed purpose: creating welcoming, accessible spaces where people can Just Relax.

Hand & Stone Massage and Facial Spa, Spa Weekend

Hand & Stone Massage and Facial Spa, Just Relax