A system enables agile model development to speed up innovation by data scientists. Model training and deployment are coordinated and standardized to reduce redundancy. Data is obtained for feature generation and reformatted and de-sensitized for storage. The features are stored in locations available to all models and training modules of a system so data does not need to be adjusted for new models. To generate a machine learning model, the system establishes a cohort for evaluation by the model. A model template and features for use by the model are identified. The selected template and features are used for experimentation and evaluation. Model training artifacts, such as model weights are subsequently recorded in a model store and the model scripts and settings can then be registered in a centralized database where it can be accessed for execution.