This application belongs to the field of communication technologies, and provides a communication method and apparatus, to improve sensing performance while communication performance of a communication system is ensured. In the method, when elements in [b(n)] meet a first feature, a second feature, a third feature, or a fourth feature, an optimal compromise between communication and sensing performance can be implemented, so that the sensing performance can be improved while the communication performance of the communication system is ensured, that is, an optimal frequency shaping coefficient is adaptively selected to achieve joint optimal performance of communication and sensing.