Solutions for intelligent allocation of internet protocol (IP) multimedia system (IMS) resources include: receiving, at a first node, over a wireless network, a request from a client device for a data traffic session passing through an internet protocol (IP) multimedia subsystem (IMS), the client device connected to the wireless network via an air interface; determining, by the first node, a priority of the client device for receiving enhanced services for the data traffic session, the enhanced services requiring a higher bandwidth than non-enhanced services; based on at least the priority of the client device and (in some examples) loading of the wireless network, determining whether the enhanced services are to be allocated for the data traffic session; and based on at least determining that the enhanced services are not to be allocated for the data traffic session, instructing the client device to use non-enhanced services for the data traffic session.