An electronic device is provided. The electronic device includes a display, memory, comprising one or more storage media, storing instructions, and one or more processor operatively connected to the display and the memory wherein the instructions, when executed by the one or more processors individually or collectively, cause the electronic device to identify a first product in response to a search request related to at least one product, identify identification information of a category related to the first product, based on an object embedding model, for multiple objects included in the identification information, identify array information of the multiple objects within the identification information, search for at least one second product related to the first product, based on the array information of the multiple objects, and output, through the display, information related to the searched at least one second product.