An electronic device includes at least one processor and a memory for storing instructions. The instructions, when executed individually and/or collectively by the at least one processor, cause the electronic device to: acquire a video and haptic data; generate a group of external electronic devices; allocate objects included in the video to the external devices; transmit the haptic data to the external electronic devices; and based on receiving a first input for playing the video and outputting the haptic data, transmit, to the external electronic devices, a signal for initiating the output of the haptic data.