A heated tobacco device is described. The device comprises a heater and a controller configured to operate the heater according to at least two user-selectable operating modes. The operating mode being selectable by the user via user input means. The heater is for engagement with a heated tobacco consumable, the heated tobacco consumable including an active component for delivery to the user. The at least two user-selectable operating modes include: a first mode in which the heater is operated to deliver a first amount of active component to the user, and a second mode in which the heater is operated to deliver a second amount of active component to the user. The second amount of active component is higher than the first amount of active component.