A printed matter manufacturing method of manufacturing printed matter, the printed matter including a base body made of a material that allows transmission of light, a visible surface of the base body having a three-dimensional surface structure having a depth, the method comprising pushing a printing surface of a printing pad against a printing original plate on which ink is placed, moving the printing pad, in which the ink is transferred to the printing surface, to an area above the base body, and pushing the printing surface of the printing pad against at least one surface of the base body to cause the printing surface to deform in such a way as to conform to the three-dimensional surface structure, to transfer the ink placed on the printing surface of the printing pad to the one surface, thus forming a print image region to which the ink is transferred.