Disclosed are various approaches for providing incentive programs for certain kinds of activities conducted in a client account. A selection of a first record from a plurality of records presented through a user interface is received. Then a message is sent to a program service, the message comprising record data associated with the first record. Next, a program-qualified subcategory of the plurality of records and a program-unqualified subcategory of the plurality of records is obtained from the program service. Subsequently, the plurality of records in the user interface is automatically arranged based at least in part on the program-qualified subcategory and the program-unqualified subcategory.