A computer-implemented method includes a request server receiving data representing identification data from an application server and assigning a transient token to the received identification data. The request server initiates transmission of the identification data and the assigned transient token to a de-identification server. The de-identification server generates a unique token from the identification data and initiates transmission of the generated unique token and the assigned transient token to a de-identified data server. The de-identified data server receives data representing sensitive information corresponding to the identification data and initiates transmission of the received sensitive information and the assigned transient token to an analytic server. The analytic server initiates transmission to the request server requested content attained from the received sensitive information and the transient token. The request server initiates transmission to the application server the attained requested content based on the transient token being received at the request server.