Equipment and method in which a creator tool is pressed against an annular upset collar of an inner ring of a wheel hub and is provided towards the collar with a toothing complementary to the toothing to be obtained, formed by a plurality of radial teeth separated by respective radial spaces, all arranged radially in a circular crown, symmetrically with respect to a first axis (B) defining the axis of symmetry of the tool; wherein the creator tool is provided with an annular radial containment element configured to delimit a continuous wall which closes off respective radially outer ends of the radial spaces.