A process for dehydrogenating a paraffinic feedstock, producing olefins and/or dienes. The process includes feeding a paraffinic hydrocarbon feedstock comprising one or more C2+ paraffinic hydrocarbons and a fuel gas stream to a dehydrogenation reactor preheater, combusting the fuel gas stream in the dehydrogenation reactor preheater and heating the paraffinic hydrocarbon feedstock to a temperature in the range of 500-650° C., producing a heated paraffinic feedstock, feeding the heated paraffinic feedstock to a first dehydrogenation reactor operating in a reaction mode and containing an active dehydrogenation catalyst and at least one first electrical heating element, heating the heated paraffinic feedstock in the first dehydrogenation reactor using the at least one first electrical heating element, and contacting the heated paraffinic feedstock with the active dehydrogenation catalyst and the at least one electrical heating element thereby producing an olefinic product stream comprising one or more olefins.