Methods, systems, apparatuses, and non-transitory computer-readable media are provided for particularized data security in a data storage environment. Operations may include identifying data security rules for a type of record, a record of the type including a plurality of data items; receiving a request by a first user to access a particular record of the type of record; determining, based on the data security rules and the request, that the first user is permitted to access the particular record; identifying visibility configurations, for the type of record, indicating different sets of data items, selected from the plurality of data items, for different types of users; determining, based on the visibility configurations and a user type of the first user, a first set of data items; and based on the request, causing a display, via a first user interface, of the first set of data items.