Systems, methods, and computer readable media for an authentication orchestration system. Example methods include receiving, from an authentication client, an authentication request, the authentication request comprising an indication of an account and an indication of a goal authentication level. The method further includes accessing a current authentication level and adjusting, based on a risk level, the goal authentication level to an adjusted goal authentication level. The method further includes selecting a challenge method of a plurality of challenge methods based on a difference between the adjusted goal authentication level and the current authentication level. The method further includes performing the selected challenge method with a user associated with the account, and causing to be sent, to the authentication client, an indication of whether the adjusted authentication level was achieved.