Interactive event streaming can be provided in real-time and selectively transmitted to data consumers based on a rules engine. For example, a computer-implemented method described herein can include receiving a plurality of interaction events from at least one processing application. The method can include modifying the plurality of interaction events to produce a plurality of secured interaction events, wherein personal information of at least one data publisher in each secured interaction event of the plurality of secured interaction events is obscured. The method can further include selecting, based at least in part on a rules engine, at least one particular interaction event from the plurality of secured interaction events. Additionally, the method can include notifying a data consumer of the at least one particular interaction event from the plurality of secured interaction events.