This disclosure provides a conference control method. The method is applied to a conference control system, and the conference control system includes a conference server and a conference controller. The method includes: The conference server receives a conference control request sent by the conference controller, where the conference control request is used to request to execute a target instruction related to a video conference; the conference server determines at least one hard terminal that has a pairing relationship with the conference controller, where the hard terminal is configured to implement a hardware video conference based on an embedded architecture; and the conference server processes the conference control request, to control the at least one hard terminal to execute the target instruction.