Techniques are described herein for generating, encoding, and processing blockchain tokens as real estate in an augmented or virtual reality ecosystem. In some embodiments, the techniques include an encoding schema that encodes physical location coordinates to the unique identifier of a blockchain token. For example, the location coordinates may include the latitude and longitude of a physical space on earth. Blockchain tokens that have unique token identifiers represented by encoded geospatial information are referred to herein as location-encoded blockchain tokens. By encoding the physical location coordinates of a geographic location, the token owner or renter may populate the geographic space with curated content.